Reclaim your goals and make them real.

We’re independent financial planners, working closely with individuals and business owners across Yorkshire. By understanding your circumstances, goals and aspirations, we build a plan that brings your vision to life.

More about us

We deliver long-term
financial plans to…

High earners

You’ve likely thought about how best to manage your finances, but not acted on it, until now.

How we can help

Business owners

Imagine the confidence from knowing your business and personal wealth work together seamlessly.

How we can help

People approaching retirement

Retiring comfortably isn’t a matter of luck. It’s the result of careful planning.

How we can help

Looking for a new home for your financial advice business?

We’re a fast-growing, independent financial planning firm operating since 2016.

Selling to Waterbridge is easy. We will provide a home where your clients and employees are cared for, valued, and supported, just as you’ve always done.

Let us be the trusted firm for the people who matter most to you.

Why sell to Waterbridge?

You’re in good company

Working with clients and transforming their lives is our favourite part of this job. Rather than talking about what we do, we’ll let our clients share their stories and feedback.

99%

99%

of clients would recommend us to family, friends or work associates

96%

96%

believe working with us has helped or will help them to achieve their financial objectives

100%

100%

were satisfied that we understood their needs, aspirations and objectives

See how we’ve made a difference

The real proof of our work lies in what our clients say about it. You can read their VouchedFor and Google reviews right here.
Waterbridge Financial Planning Limited profile
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Wendy Southgate profile picture
Wendy Southgate
13 days ago
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Absolutely fantastic service from start to finish. I had several small pensions that needed to be brought together to buy a single annuity. Every step of the way they kept in touch and even phoned to ensure I had relevant emails where appropriate. There were hickups, especially, Zurich holding on to funds to the point that they had to pay me interest but the guys at Waterbridge chased constantly. Everyone is polite, pleasant, efficient and they care too. I have worked on the same industry but am so glad I trusted them to get me through this because it was totally stress free. Everything was explained clearly and made easy. Particular thanks to Oliver, Josh, Miles - and the glue that holds them together, Ruth.
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Paul Holt profile picture
Paul Holt
48 days ago
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Excellent reception to feel every client is important, had a comprehensive conversation with Oliver, covering a complete account of my decisions made, regarding the path I chose. Full analysis to ensure that my future years were on track to meet my goals.
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Howard Lawton profile picture
Howard Lawton
56 days ago
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Excellent service and advice and all my questions answered. I'd like to thank Greig and Myles who sorted my pension and thanks to Ruth for always a friendly welcome and a coffee. I can't recommend them enough!👍
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Dave Leesley profile picture
Dave Leesley
125 days ago
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Very impressed with your service. Very helpful & answered all queries on a very complex subject! Would highly recommend this friendly and professional service! Special note to Oliver for his knowledge and understanding!
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David Brookes profile picture
David Brookes
208 days ago
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
The meeting I had at Waterbridge Financial Planning was a pleasant one, the financial advisor, (Oliver Bullivant) was very helpful and answered all of my questions competently, he talked me through everything that I needed to know and explained things really clearly.
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Kay Hughes profile picture
Kay Hughes
223 days ago
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Excellent service, expert advice received, friendly with it
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Philip Todd profile picture
Philip Todd
245 days ago
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
I recently had my first annual review at Waterbridge Wealths office based in Penistone. On arrival i was greeted with a lovely warm welcome from Ruth initially and then from Oliver. My review with Oliver was a mixture of both parties getting to know each other combined with financial goals. The review went really well. On leaving their office that day i felt confident that my pension funds were in the hands of a very professional and trustworthy company.
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Louise Howard-Long profile picture
Louise Howard-Long
250 days ago
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Really lovely customer service, you really get the idea that this company have your best interests at heart. Ruth is a gem! Thoroughly recommend.
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Stephen Goy profile picture
Stephen Goy
278 days ago
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Rurh contacted me for a financial review as I was already with this company for pension advice etc. I had a phone appointment with my financial advisor, James, in which I was asked questions about income and other household finances. I was sent an online form to fill in regarding yearly income and outgoings, and plans for retirement etc. I was then contacted after James reviewed the information I had given with suggestions and as no action needed I was told that I would have another review in a year. Ruth and James were both friendly and helpful and having been with Waterbridge for a number of years, they give sound advice and I'm very happy with how my pensions are being run, and my outlook for retirement. Would highly recommend.
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robert walmsley profile picture
robert walmsley
280 days ago
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Excellent service friendly helpful staff 🙂
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Bernadette Guest profile picture
Bernadette Guest
284 days ago
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Brilliant service. Communication really good and the knowledge was first class. Has been a pleasure to speak and meet the staff there. Everything sorted swiftly and done to a high standard.
Posted on Google Google
martin clarke profile picture
martin clarke
351 days ago
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Professional and personal experience
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karen hager profile picture
karen hager
363 days ago
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
We have had a very positive experience and clear imformation provided that helped us make informed choices.
Posted on Google Google
Sean Hager profile picture
Sean Hager
364 days ago
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Excellent
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dawn morfitt profile picture
dawn morfitt
440 days ago
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
I would recommend Waterbridge to anyone. Their service was professional and efficient.
Posted on Google Google
Adam Clark profile picture
Adam Clark
448 days ago
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Very helpful with the right balance of friendly professionalism. Everything from service to fees was explained fully and I feel confident I’ve made the right choices with a warm helping hand.
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Frank Corbett profile picture
Frank Corbett
460 days ago
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
We have known Lee for many years, and this is the second year we have visited the office. Ruth is very welcoming, the environment also pleasant and no pressure. Lee explains everything in simple terms, and is easy to understand. We have received excellent advice over the years and are extremely happy with the service.
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Hugh Deakin profile picture
Hugh Deakin
469 days ago
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Takes the time to listen to what you need. Then explains what he recommends and why without putting any pressure on you. Everything he's recommended has worked out well even in the aftermath of the Trump tariffs.
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Andrew kellett profile picture
Andrew kellett
470 days ago
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Very professional team always willing to discuss my issues and concerns. Manage my investments to a high standard. Overall I am very happy and confident with Waterbridge Financial Planning looking to the future.
Posted on Google Google
Paul Bootland profile picture
Paul Bootland
473 days ago
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
I have been a customer of Waterbridge Financial planning for a number of years.The help they have given me with with my sevices is outstanding.I would like to thank them for all the support and assistance that they have provided I would not hesitate to recommend then to anyone who needs financial help. I would also like to thank Greg Godfrey my financial advisor and Ruth Birkinshaw for all their help.
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John Glendenning profile picture
John Glendenning
627 days ago
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Lee White has been my financial advisor for the last 8 years and has guided me through my retirement investment plan answering all mine and my wife’s questions and concerns. Nothing is too much trouble and always manages to put my mind at ease if I have any worries, either in person or by phone. All the staff I have dealt with at Waterbridge are very helpful and friendly. I would definitely recommend this company to anyone seeking financial advice.
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Nigel Stead profile picture
Nigel Stead
629 days ago
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Excellent company. Very experienced in all financial planning. Very helpful in sorting any problems or worries which could occur along the way as a investor under Waterbridge Financial Planning.
Posted on Google Google
Julian Sykes profile picture
Julian Sykes
629 days ago
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Excellent financial planners and consultants, always there with good, honest advice on any potential future investments and where my portfolio is heading. Highly recommended…
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Andrew Yates profile picture
Andrew Yates
629 days ago
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
I am a client of Waterbridge and have been so for a number of years. During this time I have been guided through a thorough process resulting in the amalgamation of my various pensions into a retirement fund which through financial planning, the understanding of my expectations and money needs, has resulted in my affordability to retire earlier than at first thought. I have a yearly review to go through my finances and future needs. I do and can contact Waterbridge at any time, my plan is flexible and made for me. I can also discuss all matters financial. I feel I am on track and I am indeed enjoying my retirement 😎 .

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